Small Business Marketing Assistance

Developing markets and ensuring markets for recyclables are sustainable is one of the most important and first steps in planning for recycling programs. There are many activities and material handlers between collection and the end use markets for recyclables.

 

 

This market development guidance for small businesses or service providers helps evaluate market demand, identify target markets, and opportunities for new recycled content products or processes. The document is somewhat generalized, but it does touch on the important aspects and how to's of basic marketing strategy and planning. Additional resources and business assistance may be necessary. Click here for links to small business assistance resources.

The CWC acknowledges Spiritwest Management for preparing the heart of this material.

This guidance document covers:

1. How To Do Your Own Market Research
2. How To Develop A Market Niche
3. How to Write A Marketing Plan
4. How To Develop a Strategic Business Plan
5. Addressing Problems & Challenges Using Strategic Planning
6. Are You Market Ready?
7. How To Get Press For Products & Services