Green Building at the Metro
Denver Parade of Homes


TABLE OF CONTENTS

 

      Page

EXECUTIVE SUMMARY………………………………………………………………….1

1.0   NEEDS AND OPPORTUNITIES…………………………………………………… .3

2.0   "PARADE OF HOMES" TECHNICAL ASSISTANCE……………………………5

3.0   SUMMARY OF WORK PERFORMED………………………………………….….6

4.0   MARKETING CONSULTATION PERFORMED BY PROJECT TEAM………..7

5.0   RECOMMENDATIONS………………………………………………………………8

6.0   BUILT GREEN CONTRACTOR INFORMATION………………………………...9

7.0   CONSUMER OUTREACH/GETTING THE MESSAGE OUT……………………9

8.0   OTHER INDUSTRY TECHNICAL ASSISTANCE/CONCLUSION…………… 10

 

 

 

APPENDICES

 

APPENDIX A:  Green Building Technical Assistance Project Evaluation

APPENDIX B:  Parade of Homes Contractors

APPENDIX C:  Builder Interview Results

APPENDIX D:  Parade of Homes Survey Form and Results

APPENDIX E:  Highlights of Recycled Content Building Products Used by 1998 Parade

                            of Home Builders

APPENDIX F:  Parade of Homes Fact Sheets

    


EXECUTIVE SUMMARY

Appendix 2: “Green Building” Technical Assistance & Evaluation Report 2

Introduction & Overview 2

Needs and Opportunities 2

“Parade of Homes” Technical Assistance 3

Summary of Work Performed 4

Technical Consultation Performed by the Project Team: 4

Marketing Consultation Performed by the Project Team: 5

Recommendations 5

Built Green Program Checklist Items 5

Built Green Contractor Information 6

Consumer Outreach/Getting the Message Out 7

Other Industry Technical Assistance 7

Conclusion 8

Green Building Technical Assistance Project Evaluation 9

Customer Survey 9

HBA Staff Interview Results 11

Summary of Contractors’ Interviews 13

Attachment A: Parade of Homes Contractors 15

Attachment B: Builder Interview Results 16

Attachment C: Parade of Homes Survey Form and Results 21

Attachment D: C&D Technical Assistance Project Selection Criteria and Evaluation 22

Attachment E: Highlights of of Recycled Content Building Products ? Used by 1998 Parade of Home Builders 25

Attachment F: Parade of Home Fact Sheets 26

Table of Contents


Introduction & Overview

Needs and Opportunities

“Parade of Homes” Technical Assistance

Summary of Work Performed

Technical Consultation Performed by the Project Team:

Marketing Consultation Performed by the Project Team:

Recommendations

Built Green Program Checklist Items

Built Green Contractor Information

Consumer Outreach/Getting the Message Out 7

Other Industry Technical Assistance

Conclusion

Green Building Technical Assistance Project Evaluation

Customer Survey

HBA Staff Interview Results

Summary of Contractors’ Interviews

Attachment A: Parade of Homes Contractors

Attachment B: Builder Interview Results

Attachment C: Parade of Homes Survey Form and Results

Attachment D: C&D Technical Assistance Project Selection Criteria and Evaluation 22

Attachment E: Highlights of Recycled Content Building Products Used by 1998 Parade of Home Builders 25

Attachment F: Parade of Home Fact Sheets 26

 


Appendix 2: “Green Building” Technical Assistance & Evaluation Report

Introduction & Overview"Green building" is a new but growing trend in construction characterized by consideration and use of a variety of environmentally sensitive practices and materials.

 

Home Builders Associations (HBA) across the country have adopted or are considering adopting green building programs.  These programs reward the use of environmentally sound practices and materials, and focus on a number of environmental priorities, such as energy efficiency and water conversation, indoor air quality, and waste reduction. 

 

This technical assistance project used the Metro Denver HBA Parade of Homes (PoH) as a venue to promote the use of waste reduction techniques and recycled-content building products in home construction.  The Metro Denver HBA was one of the first homebuilders' association in the United States to develop a green building program, Built Green.

 

The 1998 Denver Parade of Homes consisted of six homes built by six contracting firms.  The participants included custom, semi-custom, and production builders.   

 

The intent of the program was to:

·        Expand the Metro Denver HBA's capacity to promote the use of waste reduction techniques and recycled-content building products, and waste reduction in the long-term;

·        Provide the Metro Denver HBA with informational tools and resources it could use to help members use these products and techniques; and

·        Increase awareness on the part of key contractors and the public about the benefits and availability of using these products and techniques.

 

 Construction had already begun when the technical assistance project was introduced to the PoH contractors and most of the homes were already framed at the start of the project.  This prohibited, for the most part, "green" design changes in the shell and interior of most of the homes.

 

Some of the technical services performed by the consultant team included providing a preliminary list of recycled-content building product options to PoH contractors and HBA staff; reviewing the Built Green checklists completed by the PoH contractors; conducting in-person and phone interviews with PoH contractors; conducting research on product and services availability; and providing specific responses to PoH contractors' technical information queries.

 

In addition to the technical services performed by the consultant team, six case study format sheets were prepared highlighting each contractors use of waste reduction techniques and recycled-content building products.  A summary was also provided of the ideas the HBA Built Green Staff and Built Green contractors could use to promote the use of waste reduction techniques and recycled-content products.

 

The project deliverables included an inventory of all recycled-content building products available in the Metro Denver area, sorted by the appropriate Built Green category.  Research revealed that a dozen products available in the Metro Denver area were not reflected in the Built Green certification checklist.  The project team recommended that these products be considered for inclusion in the checklist.

 

As part of the project, a survey was completed by nearly 200 attendees at the Parade of Homes.  Overall, survey results indicated that the project represented a good first start in building public awareness.  Many of the participating contractors were not even aware of waste reduction opportunities and recycled-content building products.  


 

This appendix presents the report from the Parade of Homes technical assistance effort, the results of the survey of Parade of Homes attendees and the evaluation of the assistance efforts.

1.0           Needs and Opportunities

 

“Green” Building is a new but growing trend in construction characterized by consideration and use of a variety of environmentally sensitive practices and materials.  It represents a tremendous opportunity for planners hoping to address environmental concerns, including those due and related to the disposal of waste.  According to “Characterization of Building-Related Construction and Demolition Debris in the United States,” prepared by Franklin Associates for the EPA, an estimated 136 million tons of building-related construction and demolition (C&D) debris was generated in 1996.  The June, 1998 report estimates that 2.8 pounds of C&D debris are generated per person per day.  Applying the three R’s to construction --reduce, reuse, and recycle-- this represents a significant opportunity to divert waste from landfills.  In addition, there are many recycled-content building products now available that use significant amounts of “raw” materials that have been traditionally landfilled.

 

Home Builders ing Associations (HBAs) across the country have adopted or are considering adopting green building programs for their chapters.  These programs reward the use of environmentally sound practices and materials, and generally focus on a number of environmental priorities, such as energy efficiency and water conservation, indoor air quality, resource-efficient material selection, and waste reduction. 

 

The appeal of these programs for industry groups is multiple.  The programs can provide a mechanism for providing members with information on cost-effective innovations; they can provide members with a marketing advantage in a competitive field; and they can help professionals take a much more proactive role in terms of environmental protection. 

 

In Kitsap County, Washington, the primary factor leading to HBA interest in a green building program was the imminent closure of the cCounty’s only landfill accepting C&D waste.  Their program (Build a Better Kitsap) was developed with a major focus on waste reduction through “reduce, reuse, and recycle” strategies, as well as the use of recycled- content products, in an effort to protect members from the potential “sticker shock” of an expected increase in tipping fees.

 

Professional and trade associations representing those working in the primarily commercial sectors, such as the AIA and general contractor associations, are also promoting green building techniques (including waste reduction) in commercial buildings through the development of guidelines and educational programs.  In general, however, commercial sector associations have not adopted green building programs.

 

Metro Denver HBA was one of the first homebuilders’ association in the U.S. to develop a green building program, Built Green.  Although Built Green does promote waste reduction and the use of recycled- content products, the fact that tipping fees are low ($___ ($15 per ton) and recycling markets for C&D are limited, is reflected in a fairly low- key approach to these environmental priorities, as compared to energy efficiency, for example.

 

However, the tremendous amount of growth in the Metro Denver area area at this time represents an important window of opportunity in terms of mainstreaming waste reduction practices and the use of recycled- content building products in construction.  Besides the obvious benefit of keeping substantial amounts of material out of the landfill, there is also a greater likelihood of developing a robust recycling and re-manufacturing infrastructure utilizing C&D materials due to the volume of activity and potential demand.

 

The green building technical assistance provided through the Industrial Partnership Project (IPP) project seeks eeks to heighten awareness in both the industry and its consumer market on the availability and benefits of waste reduction and the use of recycled- content building products (see Appendix A).  It attempteds to achieve this by using a popular (and conventional) industry venue—the Metro Denver HBA’s 1998 Parade of Homes. 

 

The 1998 Parade of Homes consisted of six homes built by six contracting firms.  Of the six participants, four were veteran members of the Built Green program and , while two were new to the program.  The participants included custom, semi-custom, and production builders.  The IPP project wasis a significant first step, but .  However, it is  will be important to continue to build awareness and capacity to achieve meaningful and sustained results; .  Rrecommendations are provided in this report which seek to do this industry-wide.

 

 

2.0           “Parade of Homes” Technical Assistance

 

 

Theis tTechnical aAssistance project concept was to used the Metro Denver Home Builders Association (HBA) Parade of Homes as a venue to promote the use of waste reduction techniques and recycled-content building products in home construction.  The Parade of Homes (PoH) is was a highly visible event, with over 125,000 visitors attending, and a great deal of collateral publicity.  It wais a prime opportunity to reach the public and leverage the participating contractor’s desire to stand out in the marketplace.

 

The Parade of Homes took place between August 1st - September 7th  in at the former Lowry Air Force Base.  The Parade included six homes.  All six homes in the 1998 Parade were enrolled in the HBA’s Built Green Program.  However, the contractors in the Parade included four who had been in the Built Green program for some time and two who, according to HBA Staff, enrolled in the Built Green Program simply as a mechanism to participate in the Parade, and therefore were relatively unfamiliar with the program.  Appendix B includes a list of the A list of participating PoH contractors.   is attached (Attachment 1).

 

The intention of the project was to:

·        Eexpand the HBA’s capacity to promote the use of waste reduction techniques and recycled-content building products and waste reduction in the long- term;

·        Pprovide the HBA with informational tools and resources it could use to help members use these products and techniques;, and

·        Eexpand awareness on the part of key contractors and the public about the benefits and availability of using these products and techniques.

 

The project was constrained by the fact that construction had already begun when the assistance was introduced to the PoH contractors.  Most of the homes had been framed at the time the IPP technical assistance project began.  This eliminated, for the most part, changes in the shell and interior.  However, since the homes were meeting Built Green standards, it was reasonable to assume that some recycled-content building products were being used, and that waste reduction was taking place to some degree. 

 

The use of these products and techniques could can be documented and highlighted in case studies.  Consultation could link these products and techniques to others unknown to the contractor but available in the area.  (These were presented as ideas for future projects.)  In addition, it was not too late to provide technical assistance can be provided for decisions related to the final stages of construction and landscaping.  , where there were several options.  Regarding landscaping options, there was an opportunity to link our goals to the goals of the Denver Board of Water, which had offered $2,500 to builders in the PoH who submitted and implemented xeriscaping plans.

 

The project team was led by O’Brien & Company, LLC, located on Bainbridge Island, Washington, a nationally recognized leader in resource-efficient construction education.  Principal Kathleen O’Brien worked with local consultants What’s Working? of Boulder, Colorado who provided technical consultation assistance, and LBA Associates of Denver, Colorado, who provided marketing research assistance.

 

 

3.0           Summary of Work Performed

The consultant team performed the following technical services:

Technical Consultation Performed by the Project Team:

·        Provided a preliminary list of recycled- content building product options to PoH contractors and the HBA staff;.

·        Reviewed the Built Green checklists completed and submitted by the PoH contractors for opportunities;.

·        Conducted in-person and phone interviews with PoH contractors to identify technical information needs;.

·        Conducted research on product and services availability (; included consulting with local suppliers and resource groups);.

·        Provided specific responses to PoH contractor’s technical information queries;.

·        Provided a Directory of recycled- content materials and waste reduction services (including recycling) available in the Metro Denver area.  A working draft of the Directory was provided for use in planning for the PoH homes.  A final draft incorporated information provided by the participating contractors, based on their experience in planning the PoH homes.  The final draft was provided to HBA Built Green Staff, as well as to all participating contractors;.

·        Documented through phone, fax, and in-person interviews the practices and products actually used in the PoH homes.  A list of recycled-content building products and waste reduction services used by the PoH contractors is attached (Attachment 2Appendix C);.

·        Provided a list of specific additions and modifications to the Built Green checklist to enhance the use of locally available recycled- content building products and waste reduction services; and.

·        Provided a summary of ideas the HBA Built Green Staff could use to further technical awareness on the part of their membership.

 

4.0           Marketing Consultation Performed by the Project Team

The marketing team provided the following marketing consultation::

Conducted a survey of PoH attendees to measure public awareness, general interest, and willingness to incorporate and/or pay for waste reduction services and recycled-content building products.  Survey results and analysis were provided to PoH contractors and HBA staff, and is included below.  The raw data and a copy of the questionnaire are attached to this report Attachment 3).

 

·        Conducted a survey of PoH attendees to measure public awareness, general interest, and willingness to incorporate and/or pay for waste reduction services and recycled-content building products.  The survey results and analysis, as well as the raw data and a copy of the questionnaire, can be found in Appendix D.

 

·        Prepared six case study format fact sheets highlighting each contractors use of waste

 reduction techniques and recycled-content building products; these strategies were linked to an overall Built Green program approach.  The professionally designed fact sheets were

provided to PoH contractors (1000) for distribution at the Parade.  In addition, camera ready art of the fact sheets were provided to PoH contractors and electronic versions were provided to HBA staff.  The published fact sheets can be found in Appendix F.

 

·        Provided a summary of ideas the HBA Built Green Staff and Built Green contractors could  use to promote the use of waste reduction techniques and recycled-content products and waste reduction to the consumer market.

 

 

 

 

 

5.0           Recommendations

In addition to the recycled-content building products available in the Metro Denver area,

Built Green Program Checklist Items

 

The What’s Working report “Recycled Contents Building Materials: Sources and Contents” developed as part of this project includes a list of all recycled content building products available in the Metro Denver area, sorted by Built Green Category.  rResearch revealed a dozen products available in the Metro Denver area not currently reflected in the Built Green certification checklist.  Appendix E contains highlights of recycled-content products chosen by the 1998 Parade of Homes builders.  These are noted in the above-referenced list as “Recommended for the Built Green Program.”  

 

The following products are also recommended to be O’Brien & Company recommends these products be considered for inclusion in the checklist: as follows:

 

·        Land Use: Lot (Section II) -- Use recycled-content mulch or compost. (Five separate recycled content mulch/compost products were